The Importance Of Consistency To Consumers

Consumers are highly influenced by consistency. This is a critical concept in the real estate space that influences behaviors during the buying and selling process. Consumers desire a seamless experience and are willing to overlook minor issues in order to maintain a consistent experience while purchasing or selling real estate. We all want to feel as though we are known. The more consistent and transparent the process, the greater trust you have, and ultimately more success can be gained.

Lack Of Consistency Hurts The Real Estate Industry

Consistency Is Critical to Success In Real Estate

The problem:  Real Estate Agents are independent contractors and each agent has their own way of doing business.  So even if you select an agent from a specific brokerage like Coldwell Banker, another agent in that same office will likely handle their home sales and home purchases differently.  This inconsistency gets multiplied by the agent's level of experience and/or involvement in the process. 

A few examples:  An agent who has sold less than 100 homes or represented buyers on less than 100 purchases essentially has no process or a very limited process. 

An agent who has a large team leaves the bulk of the work to new and more inexperienced team members and therefore has to rely on internal training which most don’t have the capacity to leverage.

If there is standardization in the processes of a transaction it usually occurs after the property is in contract, so the consumer gets no relief during the offer and negotiations. 

Negotiations are the most stressful part of the real estate transaction and currently, since there is no consistency in this process it leaves all parties in a state of uncertainty which feels bad for all involved. 

Consistency becomes even more challenging when there are multiple offers on a property.  Agents largely don’t have a process on how to manage and run this. So each time a buyer and buyer agent offers on a property that has multiple offers they see radically different processes. 

How Offer1 Can Help

How Offer1 Provides Consistency To Consumers

Offer1 is a platform that provides consistency to consumers. The goal is to provide the same experience for customers every time they use the product.

Same Selling Process Every Time

The consumer knows what is happening at all times through an online dashboard. As soon as an offer comes in it creates an alert on the dashboard. The agent can then immediately see the offer and respond to it. They also know when they have a counteroffer or when they have accepted an offer. This transparency creates consistency and ensures that both parties are on the same page throughout the transaction process.

Same Buying Process Every Time

The seller will receive all offers from their agents at one time so they don’t have to guess how a particular listing agent will handle how they receive offers when they will present them to the seller, how they will present them to the seller and if the seller ever saw them. The sellers will have a dashboard to see all of their offers in one location and won’t have to parse out details or specifics about each offer with their agents either over email or during a phone call.

Immediate Transfer of Knowledge

Offer1 creates a way for all parties to have access to information regarding their sale or purchase in the real estate process. This consistency creates a more seamless process for lower stress, higher profits, and an all-around more enjoyable real estate process. If this sounds good to you, find more information here.